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IKEA: Annual Democratic Design Days Event on June 8 and 9

2018-06-13 Tag: IKEA Democratic Design Days

On June 8 and 9, Ikea hosted its annual Democratic Design Days event, where the company introduces its upcoming collections and collaborations. First held in 2014, with journalists, bloggers and influencers invited to the company's headquarters in Älmhult, Sweden, this year's event was live streamed for all to see.

 

IKEA, Democratic Design Days,IKEA:  Annual Democratic Design Days Event on June 8 and 9

 

The concept of “democratic design” was introduced by French designer and visionary Phillipe Stark as “design that provides quality pieces at accessible prices.” Ikea adopted and expanded this idea around five key principles: form, function, sustainability, quality and low price.

 

Ikea is spreading the gospel of “democratic design” across the globe through its 300-plus stores in 25 countries and its rapidly growing internet presence. Ikea believes that “everyone has the right to a better everyday life,” and its commitment to “democratic design” is the means to achieve that.

 

During its Democratic Design Days, Ikea announced a number of new collaborations and product lines it is developing. Here are some highlights:

 

Ikea And Adidas Partner On Healthy Living

Adidas is partnering with Ikea to explore how their brands and respective specialties – sports and living spaces – can help people create a healthier lifestyle.

 

Ikea And Lego Play Well Together

“It started with an invitation from the Lego Group. ‘Do you want to play?’” explained Fredrika Inger, business area manager for Children’s Ikea in Sweden.

 

(Source: forbes.com)

 

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