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Dream Hotel Group increases worldwide group commissions

Dream Hotel Group is now offering a 12-percent commission for qualified groups and meetings that are booked and actualized in 2018. The offer is available to conference and event organizers, third-party meeting planners and group travel agents now through Dec. 31, 2018.

“In a time where travel agents and meeting planners seem underappreciated, we want to remind them that Dream Hotel Group is here, and we love their business,” Jay Stein, CEO, Dream Hotel Group, said in a statement. “We recognize and value the important role our intermediary partners play in attracting business and group bookings to our hotels. The decision to increase group commissions demonstrates Dream Hotel Group’s commitment to supporting and maintaining a mutually beneficial partnership with third-party planners, particularly independent event organizers, with whom we have built long-standing relationships.”

While the likes of Hilton and Marriott are lowering group commission rates, Dream Hotel Group is joining the likes of Warwick Hotels and Resorts in raising rates. It's hard to see this as anything less than a statement about these hotel companies and their place in the hospitality ecosystem, with the largest companies in the industry establishing their dominance while smaller groups capitalize on these policies wherever possible.