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Luxury and economy segments lead U.S. hotel performance in Feb

U.S. hotel performance,U.S. hotel,STR,Luxury and economy segments lead U.S. hotel performance in  Feb

 

Preliminary data from Hotel News Now’s parent company STR shows U.S. hotel industry revenue per available room and average daily rate both grew 2% to 4% year over year, despite occupancy being flat to up 2%.

By chain scale, the luxury segment saw the greatest RevPAR growth (+5% to +7%), followed by economy hotels (+4% to +6% RevPAR), which also reported the highest ADR increase (+3% to +5%). Upper upscale hotels reported flat to 2% growth in RevPAR and ADR, due in part to occupancy that was down 1% to up 1% over February 2017.