Boori was born out of an independent nursery store in Sydney, Australia back in 1993. Our founder Justin Chui was running the shop when a factory supplying the products was struggling, Justin became more involved in production and eventually took ownership of the factory. Noticing a lack of coordinating furniture that could truly withstand the bumps and knocks of family life, Justin soon created Boori to meet the demand. Over 25 years later we now have stores across six countries and our very own purpose-built factory in the province of Jiaxing in China. Since our small beginnings, we’ve now grown into a truly global furniture brand trusted by over 1 million parents!