Currently, China has about 300 “cities”, 2,856 “counties”, 41,658 “townships” and 662,238 “villages”.
According to the data of the sixth national census, the population loss in rural areas has been very serious. The supply of agricultural labor is 177.77 million, accounting for 5.3% of the national labor force. Professional farmers have fallen to the lowest proportion in history. and rural out-of-town employment accounts for 39.16% of the total rural labor force.
China third-tier city appearance
For home furnishing enterprises, the urbanization rate that will be gradually upgraded will release a lot of new opportunities for the home building materials industry. New brands with innovative power and large companies with product and brand dual effects will have new development opportunities.
Conclusion: The dividend period brought about by the increase in urbanization rate is not limited to one to two years in the future, but will play a role in the next five to ten years. By then, the home building materials industry will have enough "billion-level enterprises", the gap between listed companies will be further opened, the strong will become stronger, the weak may passively exit.
In the current third-tier cities, more than half of the buyers are new home buyers, while post-90s buyers account for a higher proportion of new home buyers, which means that the proportion of home purchases after 90 is increasing.
Conclusion: Under the influence of the rise of the new middle class, the rejuvenation of the consumer population, the increase of the urbanization rate and the year-on-year reduction of the Sigel coefficient, the existing situation of the home industry will inevitably change greatly in the next five to ten years.