In 2018, the traditional home furnishing industry started to be deeply integrated with the Internet, and crossover cooperation became a mainstream dynamic.
On February 11, the Internet giant Alibaba joined hands with a number of institutions to provide Easyhome with the strategic investment of RMB 13,000,000,000, and Alibaba contributed the capitals of RMB 5,453,000,000 and held 15% of the shares of Easyhome.
On March 27, the Internet cloud design platform www.3vjia.com completed Round B financing of RMB 300,000,000 lead by Red Star Macalline. On July 9, such two enterprises united again to hold “Chuangxinji” in Guangzhou.
2018 the 5th 3vjia Innovation Technology Conference & Red Star Macalline Design Cloud Launching Ceremony.
At the beginning of May, “Yanxuan HOME Experience Area” that Ohome and Netease cooperated to establish was landed in Ningbo; meanwhile, the joint soft product package was launched to test the new form of industry of home furnishing.
On July 6, the social e-commerce platform Global Scanner and the leading brand of China’s upholstered home furnishing, “KUKA”, signed a strategic cooperation agreement in Hangzhou.
On October 31, Red Star Macalline and Tencent announced the establishment of a comprehensive strategic partnership and released their first cooperation achievement – MP platform.