"First, channel capacity; second, we don't know enough about the international market. China's products are not really sold well in the world, so we use Ekornes's channels to solve our export problems. We can't build our own export channel by ourselves in 10 years." Zhao Ruihai, chairman of Qumei Home (603818.sh). The home's own channels have begun to integrate. Zhao Ruihai said that Qumei has already established a project "The projects of the two companies are being integrated, and each other learns about smart manufacturing."
According to the data, Ekornes is a long-established global furniture company with more than 4,000 sales outlets worldwide; Ekornes has an efficient industrial 4.0 production line.
Ekornes has several special advantages. "European furniture companies are basically not profitable. Ekornes is profitable for many years because it is a listed company and information is open. We have been observing it for many years. It is a particularly stable company. Gross profit is much higher than our industry average. At the same time, its intelligent manufacturing is entirely robotic. It has one of the best automatic sewing machines in the world. It was done by KUKA and they studied for ten years."
According to Zhao Ruihai, "We want to sell Qumei brand furniture overseas, and even open an independent store of Qumei brand, so we hope to have such an export channel." He said that Qumei is not the mainstream of exports because of product reasons, so it Is through the acquisition of Ekornes to use its channels to solve export problems.
Zhao Ruihai revealed that next year's channel expansion should also be a plan for more than 200 stores, which will be involved in first- and second-tier cities and third- and fourth-tier cities. ”