Six years ago, App Xiaozhu short-term rental (now renamed Xiaozhu) was officially launched. It was just four years after the establishment of Airbnb. When Airbnb developed rapidly and gained market recognition, the short-term rental business in China was still a desolate place.
Xiaozhu App, Short-term rental platform
It is not easy for Chinese users to accept sharing their homes. In the past six years, local players such as Xiaozhu, Tujia short-term rentals, as well as Airbnb officially entering China in 2015, will help the short-term rental business of the hotel to grow from scratch.
In 2016, it was a special year in the eyes of short-term renters, and the short-term rental business in China was already on the eve of the outbreak.
Walking through the ridiculous 1.0 era and the 2.0 era of measurement, the short-term rental industry is experiencing a more dramatic 3.0 era.
On the one hand, as the concept of short-term rental is accepted by more and more people, the requirements of the tenants for the experience will increase accordingly. As the competition for stocks is saturated, how to retain the quality of the landlord will test the competitiveness of the platform. On the other hand, the expansion of the short-term rental industry in the B&B will inevitably require more social responsibilities. In the context of the current regulatory uncertainty, how to balance the rights and interests of the short-term rental parties is a problem facing the platform.
The new variables pose new challenges for players in the short-stay rental industry. In the face of changing circumstances, Airbnb, the founder of the shared housing model, is also adjusting its strategy – a company that has always emphasized platform attributes, is getting heavier and heavier Operates under sight and supports local housing companies.
In 2018, the layout of the offline operation and custody business of the major hotel short-term rental platforms has been further accelerated.