Hilton aims to cut environmental impact in half in the future

2018-05-25 Tag: Hilton

Hilton ,Hilton aims to cut environmental impact in half in the future

 

Hilton plans to cut its environmental footprint in half and double its social impact investment by 2030. With this commitment, Hilton will institute science-based targets to reduce carbon emissions and send zero soap to landfills.

The company also will double the amount it spends with local and minority-owned suppliers, and double its investment in programs to help women and youth around the world. These goals are part of Hilton’s Travel with Purpose corporate responsibility strategy to further the United Nation’s 2030 Sustainable Development Agenda.

New consumer research reaffirms Hilton’s corporate responsibility strategy. According to a survey of 72,000 Hilton guests, social, environmental and ethical considerations are central to their buying preferences, especially those younger than 25 years old. The six-day survey was conducted in May 2018 and asked travelers if they research a hotel company’s environmental and social efforts. It discovered:
•Of respondents, 33 percent actively seek this information before booking—of those, 60 percent conduct research even if the information is not easily accessible: 44 percent under the age of 25 actively seek this information and 36 percent of leisure travelers actively seek this information, compared to 29 percent of business travelers
•Female travelers (39 percent) are more likely to actively seek this information before booking than male travelers (29 percent)
•Guests staying in Central/South America (46 percent), the Middle East/Africa (45 percent), Asia-Pacific (41 percent) and mainland Europe (35 percent) are more likely to seek this information before booking

“For nearly 100 years, Hilton has been driven by our mission to have a positive impact on the communities surrounding our hotels,” Christopher Nassetta, president and CEO, Hilton, and chairman, World Travel & Tourism Council, said in a statement. “In this golden age of travel, we are taking a leadership role to ensure that the destinations where travelers work, relax, learn and explore are vibrant and resilient for generations of adventurers yet to come.”

In April, Nassetta joined Patricia Espinosa, executive secretary of the UN Framework Convention on Climate Change, to engage travel-and-tourism industry leaders in a “common agenda” to take action on climate change, implement the Paris Climate Agreement and adopt science-based targets to reduce carbon emissions.



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