Hyatt to unveil China-centric UrCove brand

2019-06-27 Tag: Hyatt

Hyatt,Hyatt to unveil China-centric UrCove brand

Hyatt Hotels Corp. and BTG Homeinns Hotels Group revealed the name of their upcoming upper-midscale brand, UrCove, at the Chinese Hotels and Tourism conference on June 19. First announced in February, the joint venture between the two companies will be designed specifically for Chinese travelers.

The first two hotels are expected to open in Shanghai and Beijing by late 2020. Over the next five years, the brand expects also to debut locations in Guangzhou, Shenzhen and other cities across the country.

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