The Bulgari Hotel Shanghai and the musicians cross-border cooperation, Li Quan becomes the first friend of the hotel

With the upgrading of consumption and the intensification of competition in the consumer market, many hotels realize that being content with the status quo can no longer meet the diverse needs of consumers, and cross-border cooperation and mutual integration between industries have become a prominent weapon for high-end hotels. Hotel + music, as a new consumption scene, represents a new lifestyle and attitude to life, and this model is gradually being favored by the market.

Recently, the Bulgari Hotel Shanghai officially announced that the well-known musician Li Quan has become the hotel’s first best friend, and will work with him to create the Bulgari lifestyle.

"The Bulgari Hotel in Shanghai represents a brand-new and vibrant urban lifestyle, which complements Mr. Li Quan’s beautiful, cozy, and enthusiastic music style. We look forward to the follow-up cooperation and will do our best to pursue life for more. High-quality celebrities interpret Italian life aesthetics.” said Matthias Terrettaz, general manager of Shanghai Bulgari Hotel.

Talking about the innovative linkage between music and hotels, Li Quan recalled his past artistic career. Li Quan, who started his independent life prematurely, experienced a period of part-work and part-study as a student. It was at this time that music and the hotel met in his life. Li Quan has been playing piano and singing in hotels since his second year of high school, and he spent the next three years making music in hotels. He told Jiemian News: "During those three years, apart from school studies, the hotel’s culture and atmosphere It gave me another place to show music.” Therefore, for Li Quan, the hotel is the beginning of his acting career and the thing he is most familiar with in his youth.

Now, as a literary and artistic worker in Shanghai, Li Quan has a new goal, which is to create a musical for his hometown to tell how Shanghai evolved into a place where all nations gather. "I hope to spend the rest of my life in Shanghai and create something for it. I don't have to write superficial articles. I only hope to express the deepest emotions in my heart."

In this cooperation, the Bulgari Hotel Shanghai created three new summer cocktails based on the artistic conception of the single from Li Quan's new album "Ten Days". The cocktail Burning Nose inspired by "The Man Who Plays The Piano" uses rum as the base wine and adds passion fruit and lychee juice to produce an ethereal smoke effect; the creation of the cocktail Aqua Club is inspired by the song "No Mirror" The smoked chili wine is supplemented with spices such as lemongrass, lemon leaves, ginger, millet and other spices. The rich taste forms a strong contrast with the clear color; the cocktail Mangelato is inspired by the song "Straw", and the elegant gin is added with poplar nectar , Bring a unique collision of taste buds.

I believe that as a close friend of Shanghai Bulgari Hotel, there are still many opportunities and possibilities for exploring cooperation between Li Quan and Shanghai Bulgari. Let us wait and see.