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Azimut Expands Presence in Spain with New Grande Boutiques and Strategic Partnerships

yachtharbour.com 2024-08-12 10:35:43
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Azimut has strengthened its footprint in Spain with strategic partnerships and the inauguration of two Grande Boutiques. These developments underscore Azimut’s commitment to enhancing customer service and expanding its network in key Spanish markets.

The longstanding collaboration with Marina Estrella, Azimut's exclusive dealer in Spain for over a decade, remains pivotal in consolidating the brand's reputation for excellence in the yachting sector. This partnership leverages Marina Estrella's extensive local market knowledge, contributing significantly to Azimut's growth strategy and market consolidation efforts in Spain.

Azimut Expands Presence in Spain with New Grande Boutiques and Strategic Partnerships

In a move aimed at catering to English owners in Spain, Azimut has forged a new strategic alliance between Bates Wharf, Azimut’s official dealer in the United Kingdom, and MXG Yachts, a Spanish brokerage with over 37 years of industry experience. This collaboration ensures dedicated service and support along the Spanish coast, reflecting Azimut's commitment to delivering tailored solutions to its diverse clientele.

The opening of two Grande Boutiques marks another milestone in Azimut's expansion strategy. Located in Palma de Mallorca’s Puerto Portals and Madrid, these exclusive venues are dedicated to serving owners of the Grande Series, which includes yachts ranging from 26 to 44 meters. The Puerto Portals location is strategically positioned to attract an increasing clientele interested in larger yachts, leveraging its status as a prominent hub for international yachting. Meanwhile, the Madrid Boutique aims to provide attentive service to local owners throughout the purchase and after-sales processes, meeting the specific needs of the Spanish market.

Recent successes include the delivery of the Grande Trideck in the Balearic Islands and the Grande 27M, achieved through collaboration with Marina Estrella. 

Azimut Yachts is an Azimut Benetti Group brand. With its Atlantis, Magellano Flybridge, S, Verve and Grande collections, Azimut offers the widest range of 10 to 40 meters.