Extra Yachts Introduces New Brand Identity

Italian yacht builder Extra Yachts has launched a new corporate identity, marking an evolution in its brand presentation. The updated visual style reflects the company's design approach focused on spacious layouts and customizable features.

The rebrand emphasizes Extra's yacht design philosophy, which combines contemporary aesthetics with functional living spaces. Current production models - including the Extra 76, 86, 92 and 100 - feature signature elements such as expansive glazing and seamless indoor-outdoor connectivity.

Standard configurations across the range include open-plan main decks with integrated kitchens, flexible outdoor entertainment areas, and smart home technology systems. The shipyard offers three predefined interior styling packages while allowing material customization to meet owner preferences.

"Extra represents a specific approach to yacht design," a company representative stated. "Our models prioritize usable space and personalization while maintaining structural integrity."

Construction of multiple yachts continues at Extra's Massa, Italy facility. Current production timelines average 18-24 months from contract signing, varying by model and customization level. The rebranding coincides with ongoing deliveries from the shipyard's order book.

Extra Yachts specializes in the development of yachts with a strong personality. Its distinctive lines are combined in a variety of motor yacht models ranging from 76' to 130' and a 30-meter motor catamaran. Developed thanks to the advanced technical experience of ISA Yachts, Extra offers customers all the advantages of being part of the Palumbo Superyachts network.