New Appointment: Alessandro Martorana as Creative Director of Lomac Atelier

Italian yacht builder Lomac Milano has named fashion designer Alessandro Martorana as Creative Director of its Lomac Atelier division. The appointment coincides with the world premiere of the GranTurismo 12.5 AMare limited edition model at the 2025 Cannes Yachting Festival.

Martorana's collaboration with Lomac represents the first product from the newly established Lomac Atelier, a service dedicated to fully customized yacht configurations. The GranTurismo 12.5 AMare features customized colors, bespoke upholstery, sartorial stitching, and matching engine livery. The design emphasizes individualized styling while maintaining the performance characteristics of the base model.

The limited edition model is powered by twin Yamaha XTO 450hp outboard engines, maintaining the standard powertrain configuration of the production version. Lomac will display two additional models at Cannes: the GranTurismo 12.0 with triple 300hp Mercury engines and the flagship GranTurismo 14.0 X with triple Yamaha 450hp engines capable of 60-knot speeds.

Alessandro Martorana stated: "The boat is the new 'must' for the elegant man. Together with Lomac, we aim to create unique pieces that reflect the personality of their owners, just like a bespoke suit."

The Lomac Atelier service launched earlier this year at the Düsseldorf boat show, focusing on complete customization of the company's GranTurismo maxi-RIB series. The Cannes presentation marks the first physical realization of the program, with the AMare edition serving as demonstrator of the customization options available.

Lomac's participation in the Cannes Yachting Festival includes three models from its production range, with the Martorana-designed limited edition representing the company's emphasis on personalized yacht design. 

Lomac was founded in the early 1960s in Milan. Today it is led by Paolo and Fabrizio Lo Manto, the third generation of the family, and offers a production that includes seven different series for 58 models, the result of the union of the highest technologies with careful craftsmanship. Lomac also produces and markets a wide range of original accessories to better customize your boat, and maintenance products created specifically for its models.