Pershing signs exclusive dealership agreement for US West Coast

　　Pershing has signed an exclusive dealership agreement with Jeff Brown Yachts, expanding its distribution network in the United States. The partnership covers sales and support for Pershing’s full range of boats across the West Coast, including Washington, Oregon, California and Hawaii.

　　“We know Jeff and his organisation very well, and we’re confident he’s the ideal partner for Pershing,” says Giordano Pellacani, Ferretti Group chief commercial officer. “A laser-sharp focus on customers and meticulous attention to detail are values that we share deeply, making this collaboration an important step forward for the brand’s development in the US market.”

　　“Pershing is an exceptional brand and a synonym for performance, passion and prestige,” says Jeff Brown, founder of Jeff Brown Yachts. “We’re thrilled to be able to offer this legendary Italian brand to the most discerning customers on the West Coast, who are true connoisseurs of excellence in design and technology.”

　　Jeff Brown Yachts has operated for more than 30 years and maintains offices in San Diego, Newport Beach, Sausalito, Seattle and Kailua-Kona. The company provides a range of services, including yacht sales, maintenance and consultancy, with a focus on personalised customer support.

　　Pershing is the third brand from the Ferretti Group to enter into a partnership with Jeff Brown Yachts, part of a wider strategy to strengthen the Group’s international presence. The arrangement enables customers to access Italian craftsmanship and after-sales support, covering delivery, maintenance and transport.

　　Pershing is part of the Ferretti Group, which designs, builds and sells luxury yachts between 8ft and 95ft. The group’s portfolio includes Ferretti Yachts, Riva, Pershing, Itama, CRN, Custom Line and Wally.