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In 2016, the LED Bulb Expert-Shanghai Wellmax Lighting (WELLMAX) and the world’s second largest semiconductor supplier Samsung Electronics (SAMSUNG) successfully signed a strategic partnership MOU. They both decided to join hands to develop premium LED products and seek a broader prospect on global LED market.
As the first strategic partner of SAMSUNG, WELLMAX enjoys the top priority with SAMSUNG’s LED technology and brand authorization, which not only reinforces its brand image, but also facilitates further breakthroughs in product technology. Since the cooperation, WELLMAX has maintained a growth rate of more than 30% in LED bulb export volume, continually crowned as the No.1 exporter of LED bulbs and became the top choice of overseas clients. As for SAMSUNG, it has taken LED business as the focus of its expansion. Sharing with the preponderant resources and strong sales channel of WELLMAX, the Korean company also obtained a staunch force for entering the global consumer market.
The cooperation between the two companies has brought a substantially reciprocal growth, making it a legendary story in the industry.
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