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In Germany, a major supermarket chain owner is experimenting with new LED technologies that move beyond straightforward product illumination. An EDEKA store installed lights using ground-breaking Vitasolis™ LEDs from Nichia. Vitasolis™ offers a unique color spectrum that recreates the effect of natural light on people. Keen to find out what impact these LEDs can have on shopper behavior and, potentially, what products they buy, the store owner has teamed up with Dr. Enrique Strelow, Head of Shopper Communication at Ferrero, to conduct a scientific trial.
With LED technology continuing to advance, retailers have begun to look beyond established benefits such as energy efficiency, and to consider what more can be achieved with light. For instance, the ever-improving color range and controllability of LEDs means they are increasingly being deployed to heighten both visual and emotional appeal. And now, thanks to step-changes in science, retailers can add a third dimension to the impact of light: the biological effect.
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