Cracker Barrel, a folksy dining chain struggling with decreased sales and poor customer experiences amid rising restaurant prices, revived its old biscuit recipe—now offering "hand-rolled and baked fresh" biscuits at all locations—due to customer feedback. Earlier in 2025, it had switched to pre-baked frozen biscuits reheated on order, sparking outcry over quality (e.g., a Reddit user noted "tons of complaints about the biscuits being stale and hard on the edges"). However, customers remain unenthused, with one X commenter questioning if other food is still "old and reheated." Beyond biscuits, Cracker Barrel made other changes: it initially planned to update its iconic logo (criticized as racist in the past, though the chain refuted this) by removing the classic "man next to a barrel" image, but revoked the plan and halted 660-location remodeling (after 4 were updated) following fan pushback. It also announced removing diversity, equality, and social justice-related policies; a rep stated it "hires/promotes/rewards based only on skills/performance" and doesn’t discriminate by race, though the chain has faced racism accusations from staff and customers—making it unlikely fresh biscuits will win over justice-focused consumers.