Company profile: Suzhou Jinyili Industrial Co., Ltd. was established in 1997. Since 2011, it has formed a strategic alliance with Weng Tonghe Memorial Hall and officially opened the road of upgrading and transformation. The main original brand (Caiyitang) Xinsu em... More

Company profile: Suzhou Jinyili Industrial Co., Ltd. was established in 1997. Since 2011, it has formed a strategic alliance with Weng Tonghe Memorial Hall and officially opened the road of upgrading and transformation. The main original brand (Caiyitang) Xinsu embroidery crafts home products. Cultural and enterprise linkage, serving the society (cultural background): "Caiyitang" inherits the culture of filial piety, promotes the inspirational spirit of the champion, Weng Tonghe celebrity culture, and the effect of celebrity, the well-preserved Ming Dynasty brocade paintings in the Caiyitang, rich in patterns and exquisite craftsmanship, have all made "Caiyitang" home. The historical background of the product provides designers with inexhaustible creative inspiration, so that each product has a cultural story, effectively integrates traditional culture into daily necessities, and enters thousands of households. One stitch one thread private customization (product strategy): After more than five years of accumulation, incubation, and precipitation of the brand, the strategic planning of the product line has gradually matured and become clear. Relying on the company's core embroidery advantages in the past two decades, combining the traditional Chinese embroidery of Changshu lace with technological innovation, it has become a leading brand of new Su embroidery. The theme of high-end private customized "soft decoration products" represented by mahogany furniture is introduced to the market. Formally transform a production-oriented enterprise into an innovative service-oriented intelligent manufacturing enterprise with a unique and innovative concept. Opening up a new model of private customized experience, changing people's consumption habits, and guiding the continuous improvement of consumer psychology will bring more opportunities for customized industrialization and large-scale development. E-commerce + Internet (sales model): The brand has a story endorsement, and the product line positioning is clear. The third step is that sales are king. For a new brand, if you still follow the traditional sales model, it will be difficult to make every step. The Caiyitang brand bravely embraces the Internet and uses the Tmall flagship store as a benchmark, after four years of growth and cultivation, it has become the top recommended brand on the Tmall platform in the sub-category customized exploration column. In 2016, the entire network will be launched, and there will be beautiful figures of Caiyitang in Taobao enterprise stores, Suning, and JD.com. At present, the brand's marketing strategy has been upgraded across the board, offline O2O experience smart stores have been renovated, and mobile Internet has fully penetrated linkages, striving to build the company into the first or only subdivision industry. In 2017, we will develop offline franchise, accelerate the operation of cross-border e-commerce, and respond to the 13th Five-Year Plan. The brand goal is to develop into a “professional, sophisticated, special, and new” innovative, technological, green and healthy growth enterprise. The products of Caiyitang bring the beauty of the south of the Yangtze River, with the exquisiteness of each stitch and thread, and embroider with heart. Every piece of fabric home furnishing product with temperature will accompany you to enjoy a quiet and good time, wind up Jiangnan, discover China, and see the world. Jiangnan Story Caiyitang sung for a century.