The market for janitorial cleaning chemicals in Europe, which until recently was flat to declining, posted modest growth of 1.6 per cent according to Kline’s recently published study Janitorial Cleaning Products in Europe: Market Analysis and Opportunities.

P&G Professional has teamed up with hotel search engine trivago to determine what impact cleanliness has on a guest's willingness to write a positive online review.

More than three quarters (76 percent) of cleaning industry professionals expect their sector to grow, according to a recent survey commissioned by Procter & Gamble (P&G) Professional.

Equipment manufacturers, distributors and property cleaning providers are all gradually realizing that consumers will give top priority to brands when they are making a decision, and that the low-price strategy will no longer work.