Introduction to the Canada beef international institute : • The Canadian beef association is a non-profit organization funded and operated by Canadian cattle farmers, representing more than 60000 Canadian ranch families producing beef and veal. • The Canadian beef association provides market development and promotion programs and services to all markets of interest to the Canadian beef industry. • The Canadian beef association team comprises 23 professional staff in marketing and administration, and has offices in Canada, Mexico, Japan, Chinese mainland and Taiwan, China. • The Canadian beef association has set up an office in the Chinese market since 1996 to support the development of the local market. |