We are a solid wood furniture company called "TPZ FURNITURE". Why choose a name that seems unrelated to furniture? It stems from a sense of defiance against the profit-above-all mentality and distorted business values prevalent today, where some sacrifice ethical boundaries, resorting to deception, fraud, and cutting corners. Personally, I admire the merchant culture of Shanxi (Jin merchants), believing business should operate on the principle of "ethics first, righteousness second, then profit." We operate our own 7,800 square meter factory. My background is actually in education; I was a high school teacher who switched careers midway. Initially, I entered this industry simply to work in sales and trading, aiming for a better life for myself and my family. I never planned to run a factory. I tried collaborating with factories that had the capability, willingness, and accountability to uphold standards. However, after years of effort, reality brutally battered me. The vast majority of factories would make grand, empty promises to win orders, only to offer excuses and shirk responsibility when problems arose. Therefore, starting this factory wasn't just a business decision; it was born from my own demanding standards for product integrity. Having witnessed so many practices and behaviors that starkly contradict the values ingrained in me, our approach – whether negotiating with dealers or hiring internally – differs sharply from many competitors. While others often focus on business models, rapid scaling, and sheer volume, and prioritize skills in hiring, we place greater emphasis on shared values, professional integrity, and ethical boundaries. I firmly believe that products can always be copied, but a company's soul is nearly impossible to replicate. I envision our dealers, material suppliers, and our own team – these authentic forces striving purposefully – coming together around this shared philosophy. Using furniture as our medium, we aim to "co-create products, share resources, and uphold standards." Within the scope of our understanding and capability, we focus on creating differentiated, timeless designs accessible to consumers. If we can achieve financial stability while maintaining our ethical compass, we can feel truly at peace. Driven by this core logic, we practice radical transparency in material selection, processes, standards, cost calculation, and pricing. It's not uncommon for our dealer partners to advise us: "To help you survive, you should actually raise your prices a bit." Despite this, we stick to our transparent cost-based pricing. Consequently, I never want dealers to choose The Resonators just for price or style, nor simply because we're a factory. Instead, I hope they choose us because of our authenticity, which builds trust and confidence. This, I believe, embodies the true spirit of Chinese commerce – the "Way of Business" as we understand it. Because our business logic fundamentally challenges prevailing norms, our decisions are often questioned by peers, business associates, and even family. Yet, I remain steadfast: "Our path might be slower, but it is steadier and more lasting." Our current focus is on Nordic, Japanese, and minimalist solid wood furniture for vacation rentals (Airbnb etc.), residential use, and mid-to-high-end clubs & hotels. We primarily serve: Trading companies aligned with our values, Selected international dealers, and Domestic dealers, vacation rental designers, or brands within the furniture industry who resonate with our philosophy. Unlike many companies employing aggressive, self-promotional marketing across countless channels, our approach is highly selective. We primarily attend a limited number of carefully chosen domestic and international trade shows that match our positioning, such as those in Guangzhou, Shanghai, and Dubai. It's at these events that we connect with potential partners who share our values – fellow "Resonators" – to explore collaboration. Further growth comes organically through word-of-mouth referrals from existing partners. We fully recognize that our current methods are slow as molasses. To broaden our reach, we've established a small two-person international sales team. Leveraging our website and social media platforms (like YouTube, Instagram, Pinterest), we aim to share our company philosophy, the meticulous processes, standards, and attitudes of our team, and our unwavering accountability – demonstrated through our furniture design, refinement, production, and problem-solving. Our goal is to communicate these values authentically, fostering recognition and building meaningful connections and partnerships.