The company brought in Scott Alexander of video production company TVCREW NY to produce the video. The 15-minute film focuses on the production of a dining table from the milling of timber to the final finishing.

The segment focuses on the company's "live-edge" dining tables, which are part of a custom program offered in Cabinetmaker's Cherry. Offered in solid cherry, walnut and curly maple, the tables can be ordered by specific sizes and with four base options. In addition, they can be ordered with the bark left on or off the table edges.

The 169-year-old company, based in rural Oneida County in northern New York, said the video is a way to show its commitment to domestic manufacturing. It also aims to educate and communicate its message to retailers, designers and consumers about how furniture is still made in the U.S.