Provasi gives life, at the Salone del Mobile 2011, an emotional and designed stand. The exhibition space, rich and sumptuous, it captures the actual mood, halfway between fascination for the past and desire for a total comfort.
If you look at all the objects together, Provasi furniture and accessories create a dialogue between them, suggesting a common narrative, a thread woven of elegance and refinement.
The space designed by Provasi comes in a careful and balanced orchestration of emotions where different tones are alternated with no overlap.
The large apartment that tells Provasi style is in fact divided into two distinct spaces, harmonious and consistent between them.
First, strong and passionate colours, like red and burgundy, fully narrating the tradition, then an architecture that shows clean neutral colours and modern references in a large space, more contemporary. The border between the two styles is delicate and, paradoxically, it consecrates the union. In both moods the classic style is always present, never anachronistic, thanks to the pieces of high manufacture and sophisticated design solutions that go beyond times and fashions.
Provasi collections look constantly at the present reflecting on value, taste and styles of the history thanks to the mastery of craftsmanship very Italian, which uses the company that can give shape and substance to the suggestions of the time.
In the large area of Provasi everything is harmonized through the careful use of wood, textures, fabrics, colours and precious materials of old memory. The result is a smooth and comfortable atmosphere, dressed in a sophisticated palette of colours.
The desire of Provasi is to furnish the living spaces with a skilful combination of elegant and timeless pieces, in perfect balance between past and present, choosing from a wide variety of essences, finishes and fabrics of the Italian textile factory of highest quality.
The challenge that Provasi carries on for some time now is to propose a way of life, not just simple products. From here, the focus of the company for interior design and the ability to provide to their customers with custom-made furnishings, complete environments designed to move beyond any compromise. The space of the Salone del Mobile 2011 is a clear demonstration of high range interior decoration of which Provasi is the universal echoes.
During 2011 Provasi develops further its trade policy desired by the company. Indeed, this year, Provasi plans to open two new showrooms: in St. Petersburg, a showroom of furniture made precious by 100 square feet devoted entirely to Provasi, and in Beijing, a great exclusive space, not a shop on the street, but a place of design and culture in which everything is supervised by the company from architectural setting to the arrangement of furniture designed by Provasi.
The company has therefore chosen emblematic places of the contemporary, emerging areas for the world business, where there is strong inclination towards luxury and equally shared the appeal for Italian excellence. Both in Beijing and in St. Petersburg Provasi style is aimed at an audience refined and conscious which looks with respect and admiration to the craftsmanship and Italian know-how.