On June 28, 2018, Easyhome successfully won nearly 45,000 m² commercial and residential land in the central area of Huanggang, Hubei in the price of RMB 293 million, and the first brand-new “Vertical Forest” city complex is going to come into being in China, which will be the first real vertical forest project undertaken by Easyhome in cooperation with father of vertical forest - Stefano Boeri. From a chain professional home store to an innovative business complex constructed, Easyhome has accelerated transformation from “big home” to “big consumption”.

Bosco Verticale Forest in Milan

Father of “Vertical Forest” — Stefano Boeri，italian

The idea of vertical forest was raised by Stefano Boeri, and the world’s first vertical forest - Bosco Verticale was designed by him. The total construction scale of Huanggang Easyhome Vertical Forest City Complex personally designed by Stefano Boeri, the founder of Stefano Boeri Architetti, is over 200,000 m², including Easyhome New Retail Experience Mall, Vertical Forest High-end Residence, Boutique Apartment and Characteristic Business Street.

Bosco Verticale Forest in Milan by Stefano Boeri

The core of Vertical Forest City Complex is still the business operation with New Retail Experience Mall as the core. Easyhome has further accelerated transformation of “big home” to “big consumption” after obtaining the strategic investments of RMB 13 billion from Alibaba and Taikang Group.

Easyhome

General Manager of Beijing Easyhome Vertical Forest Property Co., Ltd. Sun Yong revealed that Easyhome would successively arranged the vertical forest projects in the places including Hubei, Guangxi and Chongqing as well this year. In the future, the vertical forest as well as other shopping space represented by green plants will be able to be seen whether in the arrangement of Easyhome New Retail Experience Mall or the business street with a lot of big brands in the future.

（Source: JJGLE.COM）