Established in September 2017, New retail furniture store - Hometimes, is another layout of Jack Ma in the home furniture industry. Hometimes has more than 20,000 SKUs and hundreds of brands, of which 70% are household products and 30% are large pieces of furniture. They cover smart homes, 3C black technology, daily necessities, and net red stationery.

Hometimes has two ways of shopping: offline shopping with online delivery, online shopping with store self-reporting. Customers can scan the QR code next to the product to get the product details and informations, price synchronization, in order to reach a shopping scene like an unmanned retail store.

Hometimes uses black technology such as virtual template rooms and cloud shelves to attract traffic. In the virtual template, you can switch between different styles of home scenes on the screen, and choose any item to replace and match. The cloud shelf is an extension of the virtual store, which synchronizes the unplaced items on the electronic screen.

About the New Retail first annouced by Jack Ma

As a new brand, How can Hometimes use its own culture and spirit to influence its fans like muji and IKEA, and ultimately enhances brand influence, remained to be a big challenge. To please consumers is the purpose of new retail.

The ultimate purpose of the new retail brand to establish an offline scenario

Hometimes firmly adheres to the high-tech route. Its aims is to maintain the traffics and help Ali to build an ecological model. The future of Ali must not be an e-commerce company, but a technology + data + financial company.

However, the essence of the new retail is retail. While Ali is using Hometimes to explore various technology scenarios, the team should be strengthened to pay attention to the transaction and transformation between the traffics and the deals.

(Source: JJGLE.COM)