On the afternoon of August 26, the first life experience center of Sogal was opened in Beijing. It is a new-type store integrated with entertainment, design and experience and is also called as the new position of the new retail of Sogal.

The three-storey life experience center covers an overall area about 2,000 m², and is integrated with the numerous categories such as SCHMIDT KITCHENS, furniture and home products, custom curtains and MILANA. It has become a successful implementation practice of the big home strategy of Sogal. On the first floor, the experience area, intelligent area as well as rest area and product display area are mainly included; and the product experience space is on the second and third floors.

This move of Sogal continues the idea of that “the fundamental of new retail is to focus on the consumer”, and it promotes the consumers’ on-site product experience and service experience by studying the lifestyle, integrating with the technical tools and getting through the online and offline scene marketing.

（Source: JJgle.com）