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Chinese Furniture Giant: A Small Carpenter Who Couldn’t Afford to Eat Meat, Borrowed 600 Yuan to Build 10 Billion Enterprises
    February 14,2019



Red Star Macalline is the leading enterprise in the home furnishing industry of China. It is the largest home operator in China. As this brand is loved by many people, its founder Che Jianxin was used to be a normal carpenter. Che Jianxin once couldn't afford to eat meat, and even the 600 yuan of the entrepreneurship was borrowed, but the dilemma did not limit his potential. In the end, he used his billions of companies to repay his efforts.

 

founder Che Jianxin

 

The ordinary Che Jianxin was born in Changzhou, Jiangsu Province in the 1960s. His family was in a normal condition. His father and two brothers were masons. After he graduated, he could only follow the same path as his brother. His mother wants him to be a tailor. His father thinks that the carpenter works better. Che Jianxin's future seems to be one of the work of carpenters and tailors, but Che Jianxin doesn't want to work like his father and brother. He had an idea of starting a business.

 

After he graduated, he went to be a little carpenter. It was his first time to go to the city with his brother and was also the first time for Che to learn how to be a carpenter. Although he was strange to everything, but he was a very smart young man. The masters liked him very much. But the life of the little carpenter is still very hard, and the salary is not high, he can not afford to eat even meat. "I have to work 18 hours a day, which makes me often forget to eat. I can only buy a meat clip on the way home." , Said Che.

 

After Che Jianxin graduated, he always thought about starting his own business. Although he didn't have much experience, he still did it with a spurt of life. He borrowed money from his uncle, took over the work of assembling the furniture, took the drawings, and built the new car as a veteran. He discussed the problem with the owner of the furniture store, so he learned a lot of knowledge. 

 

With this first single job, Che Jianxin earned 400 yuan. He is full of hope for the future, and he started to build his own team. The business is getting better and better. By the time he is 20, he is already the owner of a furniture store. Earned the first bucket of gold in life, and then he began to build his own furniture chain, he spent 8 years, opened 24 stores, small furniture stores also turned into Red Star Furniture Group.

 

His entrepreneurial experience was not smooth, because the company expanded too fast, the company's management system could not keep up, and the competition in the furniture industry became more and more fierce. This made the Red Star Furniture Group fall into a crisis of life and death. Later, Che Jianxin was inspired by Wal-Mart and built a Red Star Furniture City. Che survived the crisis. This idea has brought Red Star Furniture City to the next level. Red Star Group has become a company with assets of 10 billion yuan. Che Jianxin has also become the king of Chinese furniture.

 

 

(Source: JJgle.com)

 

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