Oppein's 2018 revenues broke through 11.5 billion, in 2019, it will focus on whole house decoration
On the afternoon of April 9, Oppein Home released the 2018 annual report, which achieved a total revenue of 11.509 billion yuan, an increase of 18.53% year-on-year; net profit attributable to shareholders of listed companies was 1.572 billion yuan, up 20.90% year-on-year; The net profit of the company's shareholders after deducting non-recurring gains and losses was 1.497 billion yuan, a year-on-year increase of 25.25%.
The 2018 performance data of Oppein's home is undoubtedly sent to the real hammer for the first time in 2018, and after the first “billion” in the industry, next, How will the European-style home develop?
At present, Oppein still uses the traditional dealer-based model for sales, following the previous direct store sales model, bulk business sales model, etc. It is worth noting that Europa launched a full-size home model in 2018.
This model means that Oppein Home is relying on large-scale, well-reputed quality home improvement companies, through the establishment of good partnerships, direct suppling the products for home improvement companies, and access to new channels to achieve market share.
Oppein's 2019 goal: revenue growth of 15%, net profit growth of 20%.
(Source: JJgle.com)