Recently, Liu Shunping, General Manager of Wardrobe Marketing of Oppein Home, visited Haier and visited Haier Yiyi Network No. 001 store, Triwing Haier Smart Home No. 001 store, and Triwing Wisdom balcony scenes.

During this visit, Haier Smart Home and Oppein Home conducted comprehensive and in-depth exchanges on ecological cooperation in products and channels, and reached specific strategic cooperation intentions.

The strong alliance between Oppein Home and Haier Smart Home is based on the principles of ecological co-creation, strong complementarity, and common development to establish a closer cooperative relationship.

Realize the integration of service + products and network channels, and promote the two parties to gain greater market access, and jointly provide consumers with direct, accurate, and high-quality services.

At the level of group cooperation, Haier Smart Home and Oppein Home Group have reached an "mutually ecological" strategy. All products such as Haier, Casarte, and the Internet of Clothing will serve as resources of Oppein Home Group, and Oppein Home will also integrate into Haier Smart Home scene.

The two parties use terminal store resources to deepen the integration of products, strengthen the display, service and promotion of products, enrich the product sales model, and achieve a gradual increase in the market share of both parties.

Secondly, Haier Clothing Network will work with Oppein Home Group to create a product integration scene entrance, two-way empowerment of each other's ecology, and plans to gradually carry out pilot work in cities across the country.

In the future, Haier Smart Home will interact in-depth with Oppein Home and join forces to seize the domestic home furnishing market.