On June 1, Tubatu's official Weibo released a message, officially launching a brand new brand marketing plan-"Family Cooperation Project". This policy for B-side merchants aims to provide brand and traffic support for platform eco-merchants through a richer variety of forms.

Tubatu releases heavy plan, "1+1＞2" brand effect reaches platform merchants

In fact, it is not difficult to see from the literal meaning that Tubatu’s "Family Cooperation Plan" announced this time, "home" refers to branded businesses, and it also reveals the meaning of family and homeland, and the meaning of "combination" is even more obvious. The meaning of union and aggregation, combining two words together, is the meaning of business union.

Tubatu' s "Family Cooperation Plan", the full name is Tubatu’s joint merchant brand marketing plan, and a more detailed explanation means that Tubatu will integrate its internal advantageous resources based on its position as a leader in the internet home improvement industry and provide multiple empowerment of brand and traffic to platform merchants.

"The merchants participating in the brand alliance this time can advertise in online and offline media outside the platform." said Tubatu's marketing manager.

Merchants who join the Tubatu Family Cooperation Program will add Tubatu’s VI elements to the screens of their off-site media channels, and achieve a 1+1>2 brand joint advertising effect through the brand effect of the Tubatu platform. .

And long before the plan was released, Tubatu had started operational testing since the beginning of this year. Tubatu first selected key domestic cities such as Beijing, Shanghai, Shenzhen, Hangzhou, Nanjing, Suzhou, Shenyang, Dalian, and Nanning, and will gradually expand in more domestic cities.

According to Tubatu’s plan, the platform will cooperate with a number of ecological partners in the city, including decoration companies, home building materials merchants, design agencies, and even other partners.

Following the successful case of Tmall and JD.com, Tubatu uses big data for accurate delivery

In fact, Tubatu’s latest "Family Cooperation Project" is another major brand joint marketing plan in the domestic Internet industry following Tmall’s “Tianhe Project” and JD’s “JingX Project”.

Some insiders of Tubatu revealed that the launch of the "Family Cooperation Plan" is based on years of massive-scale advertising methodology, and is to "make marketing more precise through data analysis".

More importantly, through the platform's AI artificial intelligence and big data technology research, businesses can accumulate more cognitive experience in advertising strategy, brand building, and operation.

Since last year, Tubatu has moved frequently. As early as the end of 2020, Tubatu carried out a comprehensive upgrade to the "decoration insurance". Afterwards, whether it was the renovation and renewal season in March or the Home Improvement Carnival in May, Tubatu focused on the theme of "guarantee."

Not only that, Tubatu also signed Tong Dawei as its spokesperson on April 26, and later updated the brand-new brand slogan "The decoration is guaranteed on the Tubatu APP platform." Behind the various actions, it is precisely for this "Family Cooperation Project" that fertile ground has been cultivated.