Recently, the "New·Journey, Love·Extraordinary" theme of activity of Casarte was held in Chongqing. At this event, Casarte released the Galaxy series, changed channels and opened a new journey from a high-end brand to a scene brand.

Switching to the scene brand means that the outside world's association with Casarte will change. Previously mentioned Casarte, most users will think of household appliances such as French-style side-by-side refrigerators, twin washing machines, and twin-tower air conditioners. After changing lanes, brand new scenarios such as Casarte' s smart kitchen, Casarte' s smart bedroom, and Casarte' s smart bathroom emerged, which also means that the Triwing Bird scene brand has begun to land in Casarte.

The reporter saw at the scene that the Casarte Galaxy package released this time includes refrigerators, washing machines, air conditioners, wine cabinets, ice bars, kitchen appliances, water heaters, televisions and other full-category network devices. The difference from the past is that each piece of the Galaxy web device taken out separately is the core of the smart life scene, with differentiated technology. When the web devices are combined together, they will become the Galaxy suite, and they can be linked to each other to form a complete scenes of smart life.

The network device is the basis of the scene plan. Based on the interconnected network devices, the Casarte Galaxy suite has constructed a scene plan covering the smart life of the family.

The scene brand breaks through the concept of single product combination, aiming to provide users with a full-process scene plan. Take Casarte’s air scene program as an example. In the past, the air conditioner only existed to adjust the heating and cooling, while the Casarte’s air scene program can customize the sleeping scene for the whole house.

At the event site, in response to questions about whether Casarte’s new journey to the scene brand is in conflict with the Triwing scene brand, Li Huagang, president of Haier Zhijia, said that Triwing Bird is both a scene brand and a platform, and it can serve users " Design a home, build a home, and serve a home", Triwing Bird is the platform, and Casarte is the carrier. The perfect combination of the two is equivalent to quickly integrating into the user’s life. Therefore, there is no relationship between the two parts.

Casarte said that in the future, it will completely tear off the label of home appliance companies and continue to develop ecological brands. On the basis of the scene brand that provides solutions for the whole house scene, it is upgraded to an ecological brand that provides ecological solutions covering clothing, food, housing and entertainment. The Beijing roast duck and New Year's Eve dinner currently explored are all examples of its ecological solutions .