A few days ago, Red Star Macalline Home Furnishing Group Co., Ltd. was approved to become a national-level service industry standardization pilot (business circulation special), and it is the only home retail enterprise selected this time!

It is reported that this project is jointly reviewed by the Ministry of Commerce and the State Administration of Market Supervision and Administration; only 15 pilot cities and 95 pilot companies have been identified nationwide; it aims to promote the development of standards, innovate in implementation and application, launch a batch of standards, set a batch of benchmarks, summarize and refine a batch of successful experiences that can be replicated and promoted.

As early as 2013, in order to improve customer service experience and solve shopping pain points in the home circulation industry. Red Star Macalline has established a systematic, standardized, practical and effective management service system in a standardized form based on the company' s accumulated experience and achievements in household store management services over the years, which is implemented and operated within the company.

From 2017 to 2020, Red Star Macalline participated in the Shanghai municipal service industry standardization demonstration pilot project, combining the standard system with consumer experience and rights protection, forming a complete home circulation management service standard service system, and the standards within the system are coordinated with each other, while improving service efficiency, it also improves service quality. The standard system is promoted in more than 300 Red Star Macalline home furnishing stores across the country, and the implementation is regularly followed up. In April 2020, the high score passed the acceptance of the Shanghai Market Supervision Administration.

Red Star Macalline officially stated that this participation in the national service industry standardization pilot (business circulation special) project will further enhance the company' s corporate standards and create a leading service management system in the home circulation industry, including: a comfortable environment and improved services experience, guarantee product quality, establish product traceability system, business management and support, etc. Use scientific methods to continuously improve operational capabilities, strengthen strong soft power, and actively promote the development of standardization in the home circulation industry.

In 2021 and beyond, Red Star Macalline will continue to follow the "market-oriented operation and market-oriented management" operation and management model, including further enhancing users' minds, focusing on operations, fighting corruption and advocating integrity, and reducing revenue.

In the future, Red Star Macalline will truly transform from property to platform. To this end, eight regional strategies, three-year business planning, nine theme pavilions, 30 regional No. 1 stores, new hot-selling brands, exhibition store alliances, etc. have all become the key content of Red Star Macalline' s continuous promotion.

Red Star Macalline will steadily recommend its main and expandable businesses around "light assets, heavy operations". Continue to expand the network in the sinking market through the light asset model, and consolidate the leading position of Red Star Macalline in the industry. In addition, the expansion of the business is accelerating, focusing on new retail, and deepening the home improvement business; using the reform of new retail to boost the competitiveness of the main business, and building the company' s second growth curve with the home improvement business.