According to Sri Lankan media reports, Häfele recently cooperated with the Daraz Group, a subsidiary of the global e-commerce giant Alibaba, to exclusively sell its high-end home appliances series in Sri Lanka, in order to strengthen its influence in Sri Lanka' s domestic end customers.

At the beginning of the cooperation, Häfele decided to launch its high-end home appliance product series on the Daraz e-commerce platform, and will continue to add other product portfolios in the future.

Pawan Singh, General Manager of Sales and Marketing of Häfele Sri Lanka, explained that through the popular Daraz e-commerce platform in the region, it will provide our customers with a convenient channel to buy Häfele products at home. Häfele has a flagship store in the ‘Daraz Mall’, and Daraz is the only authorized distributor of Häfele products in Sri Lanka.

A company spokesperson said that this is a huge development opportunity that caters to consumers' changing buying behavior. Nowadays, more and more end customers choose to shop through e-commerce platforms in a safe and comfortable home.

The recurrence of the epidemic has enabled the e-commerce platform model to continue to develop in the future, and e-commerce will occupy a dominant position in the entire retail industry.