The American Hardwood Export Council (Ahec) is reviving its successful conference formula for an event planned for 20th & 21stOctober 2016 in the Danish capital Copenhagen.

Ahec will be bringing together leaders from the US hardwood industry and major buyers from European markets to discuss and debate the challenges and opportunities both industries face, by addressing current issues and future developments.
Under the theme “driving change in European hardwood markets” the conference will focus on; new market opportunities for hardwood, the issues that drive change and, how effective marketing and promotion can deliver results. As traditional markets and uses of hardwood in Europe shrinks, there are new opportunities to position this valuable material as a high performance environmental solution within the built environment.
By taking up these challenges, hardwood industries can win back market share from non-wood materials. As always these discussions will take place with a line-up of expert speakers and there will be plenty of opportunity for participation and networking.