New York City is often called the city that never sleeps. But Casper is making it a lot easier for the city’s inhabitants (and visitors) to get some shut-eye on the go.

The direct-to-consumer, sleep-heavy startup, which sells mattresses, bed frames, bedding and pillows, has just launched The Dreamery: A nap store where the tired and weary can pay $25 for 45 minutes in a private “nook”—complete with a Casper mattress. Each nap pod comes equipped not only with a Casper bed (with Casper bedding, naturally), but also with Sunday Riley face wash, pajamas from luxury sleepwear brand Sleepy Jones and toothbrushes and toothpaste from teeth-cleaning startup Hello.

Outside of the nap pods, The Dreamery’s design and decor is as millennial-friendly as you’d expect: A dark entryway is dotted with tiny lights, meant to look like stars. Constellation-covered pajamas hang behind the white, monochromatic check-in stand. A “menu” lists a nap session at $25, while coffee, bedhead and “pure joy” are free.

Modular furniture and doodle-covered walls make up the waiting area. Walk through the seemingly-star-covered hallway, and visitors will find lockers and sink stalls ready for freshening up. Jeff Brooks, CMO of Casper, said that their aim was to create a place that was calming and restful, but also “envoked the spirit of the brand.”

(Source: adweek.com)