Although the traditional offline stores contain merchandise display information, they only have commodity prices and brief introductions, but lack of user evaluation, rich use of scenes and information, offline for big data, offline process data, and customer-selectable scope. Also they lack of product richness, mobile ERP, CRM, OA and other systems imperfections, can not achieve systematization of store clerk management, online interaction, perception, controllable speed, and the trust level is not dominant, especially at home A re-experienced industry.

The Jingdong Qumei Home Experience Store in Beijing's North Fifth Ring Road is the Qumei House Living Mall, which was jointly built by Jingdong and Qumei. It was officially reopened on September 27, 2018. It covers an area of 12,000 square meters of new home retail products, 150 pan-home brands have settled in with 30,000 SKUs. The experience hall is built with three business scenarios: Jingdong Department Store Retail, Qumei Home, and Custom Pack Customization. It uses a variety of models to integrate products of different formats. According to the introduction, since September 27 From the opening of the day to October 7, the passenger traffic increased by 186.11% year-on-year, the turnover increased by 262% year-on-year, and the passenger unit price increased by 67.22% year-on-year. This is also a good report of Jingdong United Qumei in the home furnishing industry.

What is different between the traditional home store and Jingdong Qumei’s Home?

Jingdong Qumei Home is integrated into a more diversified format, such as Netease's strict selection, LEGO, Jingdong's own brand “Made in Jingdong”, GoodBaby, DIY of craft products, etc. or the network red brand entering the experience hall. In the experience hall, it is worth noting that many black technology products are embedded, virtual shelves and self-service shopping terminals are available for consumers to choose freely, AI smart welcome screen can automatically play product introduction, Jingdong Huiyan can perform face detection, Face capture, user portrait and age gender expression judgment, visit count statistics and other data are identified and recorded.

From the traditional home store to the digital and more technologically-smart digital store upgrades, it needs to achieve the re-engineering of people, goods, and scenes, to improve the consumer experience, and the efficiency of goods circulation.

Qumei Jingdong’s home as a new sample of home stores represents a new possibility. In China, the reform of the traditional retail industry is imminent.

(Source: JJgle.com)