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Ashley turns spotlight on lifestyle collections for Vegas market
    October 24,2018



LAS VEGAS — Ashley Furniture plans to highlight several key consumer lifestyle preferences in its furniture and home décor collections at the Las Vegas Market set for Jan. 27-31, 2019.

 

As part of the company’s introductions in its showroom, B15 and B14, Ashley will feature home trends addressing a variety of consumer demographics and design options, from contemporary, farmhouse and traditional to Boho, metro and urban designs.

 

“At every market, we feature new furniture designs in every category, innovating the latest trends and styles to meet consumer demands,” said Rick Coppola, president of sales, U.S. and Canada, for Ashley.

 

At the winter market, Coppola said the company focuses on providing styles and selections that can “suit the tastes of any consumers” in fresh presentations for every market.

 

“In our Las Vegas vs. High Point market showrooms, we never do the same thing twice,” he said. “Every market is different, innovative and trendsetting. We change the floorplan, the products shown and the selection at every event. With Ashley, it’s not about East vs. West; it’s about what will make our dealers successful with ever-changing consumer demands.”

 

Coppola added that Ashley redesigns its presentation at every market. “All of our efforts are designed with full understanding of what it takes to help our retailers succeed,” he said.

 

 

(Source: FurnitureToday)

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