On December 10, 2018, the launching ceremony of Foshan Pan Home Furnishing Brand Products (South Africa) Exhibition Experience Hall (referred to as “South Africa Pavilion”) was held in Johannesburg, South Africa. On the afternoon of December 7, the Foshan Pan Home Brand Products (Tanzania) Exhibition Experience Hall (“Tanzania Pavilion”) was opened in Dar es Salaam, Tanzania. This is the first pan-home brand product display experience pavilion set up in Foshan City in Africa.

The launching ceremony invited the Minister of Industry and Trade of Tanzania, Kakunda, the Director of the Industrial Investment Department of the Ministry of Industry and Trade of South Africa, Ryan Solddat, the representative of the Chinese Consulate in China, the Deputy Director of the Guangdong Provincial Department of Commerce, Ma Hua, and the Deputy Secretary of the Foshan Municipal Government, Huang Feifei. More than 200 people from China and African business representatives attended the event.

90 Foshan Pan Home Advantage Enterprises such as Galanz, Chigo, Jinyi Ceramics and Weiye Aluminum participated in the exhibition. At the launching ceremony, Foshan's building materials, furniture, electrical appliances, household products, hardware and other pan-home enterprises had a fruitful exchange and negotiation with local counterpart wholesalers, distributors, manufacturers, etc., and some enterprises went deep into the local professional market after on-site docking. The launching ceremony and series of economic and trade activities of the Tanzanian and South African pavilions of the Foshan pan-home brand products reached a number of trade and other cooperation intentions.

According to statistics, the import and export trade volume of Foshan to Africa in 2017 was 51.8 billion yuan, accounting for 11.9% of the total import and export volume of the city. Africa is the third largest import and export trade market in Foshan. In 2017, Foshan's pan-home exports exceeded US$25 billion, accounting for about half of the city's total exports.

Since 2017, Foshan City has set up Foshan Pan Home Brand Products Exhibition Experience Hall in Hungary, Australia, Malaysia, the United States and other countries to build a marketing channel for Foshan manufacturing products. According to the "Three-Year Action Plan for the Construction of the Foshan Pan-Home Brands Overseas Exhibition Experience Pavilion", by 2019, Foshan will also add three overseas pavilions in Eastern Europe, East Africa, and the Middle East. Through the construction of Foshan's pan-home brand products overseas display experience pavilion, the share of Foshan's pan-home products in the international market has been continuously expanded, and the breadth and depth of trade cooperation with overseas markets has reached a new level.

(Source: JJgle.com)