Rooted in Yunnan, the global vice president of Yikeberry said that China has huge potential for berry consumption

With the rapid development of the domestic economy and the diversification of residents' diets, the demand for the berry market in China continues to rise. According to the "Research Report on Market Segment Demand and Development Opportunities in China’s Berry Industry for 2020-2025" released by the Xinsijie Industry Research Center, blueberries are currently the second largest berry after strawberries. With the growth of consumer demand, domestic blueberries The planting area continues to expand. It is estimated that my country's blueberry production will reach about 900,000 tons by 2026, surpassing North America to become the world's largest blueberry producer.

In view of China's huge berry consumption potential, Yikeberry established a planting base in Yunnan. Driscoll's is a berry brand founded in California, USA in 1872. It is owned and operated by a four-generation family. It has 22 planting bases around the world for cultivating strawberries, blueberries, and raspberries ,and blackberry. In 2013, Yikeberry began to grow berries in Yunnan, China, in cooperation with the local government and the public, and officially began to sell in China in 2016.

After seeing the rapid expansion of blueberry in the Chinese market in recent years, Tian Renjie, global vice president and general manager of Eikeberry, gave full confidence in the market awareness of raspberries and blackberries. He said: "Blueberries can be loved by more and more people because the nutrients they contain are good for health. Raspberries and blackberries can also provide consumers with the same health benefits. With the advantages of high nutrition and antioxidant properties, I believe that the public will also be able to accept these two new varieties more."

In terms of marketing channels, Yikeberry takes into account both online and offline sales models. It has offline physical stores such as Ole, Costco, Sam's Club, Yonghui Supermarket, Wal-Mart, and Baiguoyuan, as well as JD Fresh, Hema, and Dingdong Cai, Daily Youxian and other online channels have sales outlets.

At the same time, it is not difficult to find that compared with other brands of blueberries on the retail shelves, the price of Yikeberry is on the high side. In this regard, Tian Renjie explained from the aspect of production cost, and accordingly divided the fruits into high-value fruits and low-value fruits. He believes that compared to fruits such as oranges and bananas, berries rank among the ranks of high-value fruits because of their high input and operating costs.

Coupled with the various nutrients contained in berries, Tian Renjie is not too worried about consumers' acceptance of its higher prices. He pointed out in particular, "For fruit categories like our fresh berries that have high nutritional value and are very beneficial to the health of family members, consumers may gradually weaken their price considerations, and they are no longer constrained by their high prices. ."

In addition, Tian Renjie also gave a detailed introduction to Jiemian News on the market recognition of Yikeberry in China and the overseas market of domestic berries.