Support the expansion of opening up, Moët Hennessy will join hands with the Chinese market to grow together

The first China International Consumer Goods Expo (hereinafter referred to as the "Consumer Expo") will be held at the Hainan International Convention and Exhibition Center from May 7 to 10, 2021. With the theme of "Opening China, Hainan First", the exhibition will focus on the construction of Hainan International Tourism Consumption Center Positioning and gathering resources in the global consumer sector to create a global display and trading platform for international consumer boutiques. According to the "Overall Plan for the Construction of Hainan Free Trade Port", the import and sale of overseas exhibits during the exhibition period enjoys a tax exemption policy.

The first China International Consumer Goods Expo (hereinafter referred to as the "Consumer Expo") will be held at the Hainan International Convention and Exhibition Center from May 7 to 10, 2021. With the theme of "Opening China, Hainan First", the exhibition will focus on the construction of Hainan International Tourism Consumption Center Positioning and gathering resources in the global consumer sector to create a global display and trading platform for international consumer boutiques. According to the "Overall Plan for the Construction of Hainan Free Trade Port", the import and sale of overseas exhibits during the exhibition period enjoys a tax exemption policy.

The total exhibition area of this consumer expo is 80,000 square meters. Among them, the international exhibition area of 60,000 square meters is divided into five professional exhibition areas for fashion life, jewelry diamonds, high-end food and health products, living life and service consumption. There are 648 exhibiting companies and 1,365 exhibiting brands from 69 countries and regions.

Among them, Moët Hennessy represented the LVMH Group, one of the world's largest high-end fashion boutiques and liquor retail companies, to participate in the expo.

As the first LVMH brand to enter the Chinese market, Moët Hennessy can be traced back to the 19th century. Regarding Moët Hennessy’s participation in the first Consumer Expo on behalf of LVMH Group, Wu Yue, President of LVMH Group Greater China, paid great attention to it. He said: “Hennessy has been ahead of other LVMH Group brands since the reform and opening up. It is also very important to participate in the Consumer Expo."

When talking about his expectations for the Consumer Expo, Wu Yue is very optimistic about the national policy of building a Hainan Free Trade Port, hoping that the entire Chinese market can move towards more avant-garde refined retail.

With the continuous improvement of China's gross national product, China has also entered an era of consumption upgrades. In the past, when a foreign brand entered China, the Chinese had a natural demand for luxury goods or high-end alcohol consumption. However, now, consumers are no longer constrained by the high price, but pay more attention to the quality of the product.