A new generation of Holiday Inn opens in China

Recently, InterContinental Hotels Group announced the opening of its new generation of Holiday Inn Holiday Inn in China. In line with the business opportunities of urban tourism and suburban vacations under the domestic cycle, the Holiday brand has opened three consecutive hotels in Shanghai this year, located in the Nanjing East Road business district, Lingang Dishui Lake and Chongming Dongtan. It is reported that in the next three years, Holiday Inn will also open in more popular destinations such as Chongqing, Xi'an, Qingdao, Dalian, Chengdu, Ningbo and Sanya.

The new generation of Holiday Inn has undergone an all-round renewal from hotel design to service experience.

In terms of hotel design, the lobby adopts an open design that integrates work, social and leisure activities; the new "Hi Bowl" all-day dining restaurant introduces fun dining car elements; the guest room design focuses on color matching and material selection, and movement organization Various aspects such as furniture placement have been adjusted. For example, the guest room adopts a warm and bright design style with a series of different green elements, and the furniture chooses corner sofas, double round tables, etc., which can easily transform into two independent spaces.

In terms of service experience, a new generation of Holiday Inn chooses the British fashion home furnishing brand The White Company toiletries. The White House Flower series of toiletries have zero skin irritation and exudes the fragrance of jasmine, rose and orange blossom. In addition, hotel staff uniforms have also been upgraded simultaneously.

As the first batch of international hotel brands to enter China, Holiday Inn has witnessed the history of development and changes in China's hotel industry. Lu Haiqing, Chief Corporate Affairs and Strategic Relations Officer of InterContinental Hotels Group Greater China, said: "The new generation of Holiday Inn brings not only changes in design and service, but also represents the brand's belief and determination to always adhere to innovation. We believe in the future. The Holiday Inn will surely create more true and joyous memories for guests on the journey of brand renewal."

Looking back on the development of Holiday Inn in China, the franchise model has played a pivotal role in its brand expansion. It is understood that InterContinental Hotels Group first opened the franchise of its mid-range select service brand Holiday Inn Express to Chinese owners in May 2016, and promoted it to mid-to-high-end full-service brands Holiday Inn Express and Crowne Plaza in November 2017. Hotel.

In fact, the franchise model of InterContinental Hotels Group is very mature in the United States, but it has only come to the Chinese market in recent years. Talking about the reasons, Daniel Aylmer, Chief Operating Officer of InterContinental Hotels Group Greater China, said: “We want to ensure the Chinese market. , Including whether the Chinese owners are ready to do the franchise model. After years of operating in China, we feel that the Chinese market is ready."

Although the franchise model has certain advantages in hotel expansion, there is also the risk that hotel brand management and service are inconsistent or even discounted. In this regard, Daniel Aylmer introduced that InterContinental has established a team dedicated to franchise business models in the Greater China region to ensure that Holiday Inn Express, including Holiday Hotels, can retain the original InterContinental Hotels Group to the greatest extent possible during the franchise expansion. The quality of service and management experience in order to provide consumers with a service experience without any difference, which is also a goal of the InterContinental Hotels Group for the franchise model.