Bellini Yacht expands dealer network in the US, Europe

The Italian builder has signed partnership agreements in Spain, France, the UK and US.

Bellini Nautica Spa, the Italian yacht services business, has announced that its new Bellini Yacht Srl subsidiary has expanded its dealer network in Europe and the US with new partners in several countries. The goal is to increase Bellini’s visibility and optimise the distribution of its products, strengthening its position in the luxury yacht segment

“The expansion of this network represents a fundamental step in Bellini Yacht’s international growth strategy, aimed at consolidating the presence of its brand in key markets of the high-end nautical sector,” says the company in a statement.

The expansion has led to the signing of contracts with partners in Spain (Metropol Nauticas), the UK (Sebino Yacht), France (Vanguard Yacht), the US (Hampton Marina) and Saint Tropez in southeast France with a monobrand store. They are in addition to the existing dealership agreement in Italy with Bellini’s 60% subsidiary, Italian Dealer Srl.

“It is extraordinary to return to Europe and overseas to revive Bellini-branded yachts,” says Battista Bellini, managing director of Bellini Yacht.

“The feedback from operators in the market has been excellent right from the start and has resulted, just over a month after the presentation of the Astor 36 at the Cannes boat show, in a network of players in the boating industry who not only represent our brand but have committed to buying several examples to demonstrate the strength of our product in their territories.”

Bellini says the company is committed to rationalising and making its production process more efficient to ensure maximum flexibility for the sales force, which is expanding at a speed ”above expectations”, he says.