Newland Auto-ID (Fujian Newland Auto-ID Tech. Co., Ltd.) was founded in 1999 as a wholly-owned subsidiary of Newland Computer ( A listed company, Stock code: 000997), we provide products and solutions specialized in Auto-ID industry. We commit ourselves to delivering the best products and services to our customers. MEMBER OF NEWLAND GROUP  >> Newland Group was founded in 1994 in Fuzhou, China. Member companies’ business covers 3 main categories: Internet of Things, Digital TV, and Environmental Protection. Newland Computer, the big brother in the Newland Group family, together with it’s 14 subsidiary companies including Newland Auto-ID, provides leading products and services for Payment, AIDC, Transportation, and Telecommunication  etc. As the strategy subsidiary company of Newland Computer, Newland Auto-ID enjoys strong supports from Newland Group and brother companies. LEADING IN INDUSTRY >> Newland Auto-ID has over 15 years non-stop research in 2D barcode reading technology, it’s the leading company in this field in China, as well as a well-known expert in global market.  Newland Auto-ID is the only one company that has full stack 2D barcode technology in China, and the only company that make 2D decoder silicon IC in the world. Newland Auto-ID owns more than 200 patents that related to barcode product/technology: •  5 patents in USA and 5 patents in the Europe. •  120 patents for IC, 50 patents for Engine in China.•  22 patents in 2D barcode IOT business in China. TECHNOLOGY >> Our advance uIMG  technology is the result of decade’s research and development on imaging based decoding technology:•  High quality digital image capture technology•  Intelligent image processing and decoding technology•  High-performance embedded computing platform•  Embedding application development technology ADVANCED FACILITIES >> We have advanced equipment for R&D and mass production, including environmental, mechanical, electrical and safety testing etc., We have professional facilities including radiation anechoic chamber, automatic scanning DOF and speed testing, optical lens testing etc.  Our barcode test laboratory is the only CNAS approved certification body specified in barcode testing in China, reports generated by our laboratory would also be recognized by CNAS mutual recognition organizations amount 80 economy entities worldwide.   EXCELLENT SUPPLY  CHAIN MANAGEMENT >>   •  ISO20000, ISO9001 and ISO14000 certified•  Multiple supply channels for key components, over 95% components from authorized OEM provider or agents. •  2000     modernized factory, including dust-free workshop and engine assembling line and three outsourcing factories more than 10000 m2 CUSTOMIZATION ABILITY >> •  ISO20000, ISO9001 and ISO14000 certified•  Multiple supply channels for key components, over 95% components from authorized OEM provider or agents.•  2000     modernized factory, including dust-free workshop and engine assembling line and three outsourcing factories more than 10000 m2