Latest retail architecture projects by DFROST for essence and Swarovski.

Beauty dreams come true at essence Maker Shop

The focus of the new pop-up concept of cost nova is the Do-It-Yourself-spirit. In the heart of Berlin, the store opens its doors from May to July and welcomes the young customers on two floors to the brand world of essence. Here is the opportunity for experimentation, inspiration and creating individual products. Colorful and playful pieces of furniture bring the location to life. Light installations, specially developed graphics, and photo wallpapers complement the experience. Supporting the selfie lifestyle was one of the main criteria of the design concept. Throughout nearly 175 square meters there are motives everywhere that encourage customers to take pictures and share them on social media.

Swarovski Crystal Lab Dubai

For the Swarovski Crystal Lab at Robinsons Mall in Dubai, a flexible store concept was developed to enable versatile Visual Merchandising at the Point of Sale. The light grid system that rests upon solid bases offers a view on the retail space and still allows a clear zoning. Products of any size can be elegantly presented – from accessories to fashion. High-quality materials like marble and polished metal emphasize the ambitions and premiums of the Crystal Lab and the glamor of the Swarovski brand.