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Meliá achieves high performance results

Category:Industry Key Words:Meliá,Meliá Hotels International,RevPAR Time:2017-11-23 09:24

 

EBITDA, excluding capital gains, and 6.1-percent increase in global RevPAR—for the the 29th consecutive quarter—prove the group's positive performance growth. Financial management, where Meliá has continued to reduce debt, has reached a total of €584 million with a net debt to EBITDA ratio below two.

Meliá stated in its quarterly report that positive hotel performance was the main force behind the 23.3-percent rise in net revenues due to brand strategy and product repositioning. These projects the repositioning and rebranding of the Gran Meliá Palacio de los Duques in Madrid, the hotels in Magaluf, including the Meliá Calviá Beach, and the hotels in Torremolinos, Ibiza, Menorca and the Canary Islands.

Digital leadership, commercial strength and efficient distribution stood out as key drivers of Meliá's high results. Melia.com topped Meliá's list of sales channels, as sales through the website grew by 17.9 percent up to September. Following its move to a business model mainly focused on management, the company grew its expansion pipeline to include 89.2 percent of projects being developed under management agreements. Management fee revenues also saw above-average rises by 12.7 percent on a global level.

Internationally, the group's signings will total more than 30 new hotels before the end of the year, including the Meliá Iguazu or Gran Meliá Venice. In Asia-Pacific, the region with the highest growth rate in the company's hotel portfolio, Meliá recently signed five new hotels in China, Malaysia, Thailand and Vietnam.

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