Internet of Things (IoT) lighting specialist Gooee has pushed ahead with its new “lighting as a host” campaign, signing a Power-over-Ethernet (PoE) specialist to connect LED tube lamps to Gooee's data analytics system.

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Chicago-based Deltavation, which makes both PoE and AC-powered tube (linear) LED lamps, will continue to use its own controls systems and sensors, but will send data collected through its system to Gooee's cloud analysis system.

Sensor and chip-equipped lights can gather information on human occupancy, motion, climate, and more. The data analysis will help Deltavation customers analyze footfall, track assets, manage energy by adjusting lighting and heating levels, and engage customers through smartphone communication, among other things.

Deltavation markets LED tubes as a replacement for conventional fluorescent tube lamps.

“We see the powerful synergy that the Gooee ecosystem creates with our replaceable data harvesting lamps, offering a complete solution to the industry and our go-to-market partnerships,” said Deltavation CEO and founder Mike May. “It’s a secure platform and one that aligns with our goals of providing cost-effective, future-proof, intelligent LED lighting with extensive services, such as equipment location, systems integration, wireless connectivity, and people positioning.”