The first Avid hotels will have sound-baffling headboards, breakfast areas with seven food "zones" and bathrooms with quartz counters.

InterContinental Hotels Group (IHG), Avid's parent company, revealed the features in a mock-up of its new midscale brand's guestroom, lobby and food and beverage areas that it built at the new Hotel Indigo Los Angeles Downtown last month.

Less than two months after announcing the first Avid hotel, IHG was pitching the badge to prospective developers at last month's Americas Lodging Investment Summit in Los Angeles. IHG executives said they've signed agreements for 34 Avid Hotels properties, primarily in the southeastern U.S. and Texas, and have applications out to an additional 100 potential franchisees.