On the final day of the upcoming International Hotel Investment Forum, March 5-7 at the InterContinental Berlin, Amar Lalvani—CEO of Standard International (the parent company of Standard Hotels) as well as both Bunkhouse Group and One Night—will be on a panel with several other industry CEOs discussing the major trends and concepts that will impact hospitality developments and the guest experience in the coming years, including new lifestyle concepts and room and hotel design.

Ahead of IHIF, Lalvani talked about his company's growth—and how Standard is taking on the OTAs and Airbnb.