Hoteliers are using digital signage in some ways

Tech-forward hoteliers are introducing more creative ways to display digital signage in their properties, with the goal of not just sharing information but also emphasizing guest engagement, sources said.

Robert Hill, GM of the InterContinental Miami, said he recognized the emergence of new supply in Miami’s market over the last five to 10 years, which in 2012 prompted a $30-million renovation of the property that was built in the early 1980s.

Part of that renovation included infusing new technology, including digital media walls, to better capture the energy and excitement of the city, he said.